GM ANNOUNCES NEW ONSTAR CONTEST!

From Detroit Free Press
April 5, 2005

In an aggressive effort to stanch its bleeding market share, General Motors Corp. announced Tuesday it would immediately offer another $1,000 off all of its vehicles -- most of which are already being sold with big discounts -- in conjunction with its Hot Button giveaway, which it will revive next Monday.

The Hot Button program, which first ran in January and February last year, brought nearly 2 million consumers into GM showrooms for a chance to win a new car or truck. One thousand vehicles were given to consumers who pushed a blue OnStar button in a GM vehicle for their chance to win.

This time, the program runs from next Monday through May 31 and another 1,000 vehicles will be given away, including 58 models representing every GM division: Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab and Saturn.

This year, however, GM also will offer an extra $1,000 off all vehicles, except the Hummer H1, in an effort to get serious buyers to participate in the giveaway. That extra cash is available to consumers immediately.

For the Buick Rendezvous, which starts at $27,270, consumers can now get as much as $5,500 off the selling price, according to GM's incentive Web site. Or, buyers can opt for no-interest financing for up to 60 months, plus $1,000 in Hot Button bonus cash.