VIBE HISPANIC TV SPOT WINS AWARD!

VIBE'S "CITY LIGHTS" AD AMONG BEST HISPANIC SPOTS OF YEAR . . . The April 7
issue of Adweek's Marketing y Medios magazine named Pontiac Vibe's "City
Lights" spot as one of the 30 Best Hispanic Spots of the Year for 2004,
beating out more than 200 entries from 45 companies. The article
accompanying the "Best Hispanic Spots" list observed that several of the
best spots used cultural insights to tell a story and featured consumer
interaction with their cars, a departure from general market ads that tend
to focus on cars' attributes and financing. This ad marks the first time
that Pontiac used Accentmarketing, GM's advertising agency for the Hispanic
market, to create a TV ad for both Hispanic and general market media
placement. The spot featured Hispanic actors and Latin music from the
Panamanian band, Rabanes, which has been recognized with two Latin Grammy
Award nominations. "Latin culture continues to influence general market
trends," said Mark-Hans Richer. "We're proud to utilize our Hispanic agency
for the development of this spot. Accentmarketing is best equipped to
develop the ad due to the growing impact of Hispanic influence on the
young, urban Vibe target consumer."