Tuesday, May 31, 2005

By Lori Queen, GM Vehicle Line Executive - Small Cars

Let me start by translating for you what my title means: I run the team that is responsible for the Solstice program. I work for Bob Lutz . . . and the buck does indeed stop here!
The reason for my post is to answer a few questions, namely, are we listening? Of course we are . . . I know I am.

My team and I have seen the emails and posts from Solstice fans. We’re pleased there’s so much passion behind the launch of this new Pontiac – we share your enthusiasm. Let me respond to some of the concerns I’ve read:

First, we’ve said that production begins this summer –- and it will. We’re currently building pre-production models at our assembly plant in Wilmington, Delaware. The commitment is to deliver all “First 1,000” cars by the end of October. Our goal is for delivery to begin by late summer, perhaps sooner. However, when Pontiac announced its early order program on the Apprentice we did so to better gauge interest. We were blown away that the first 1,000 vehicles sold out in 41 minutes. We now have more than 8,000 orders. The roadster segment is very small –- about 100,000 units a year. This incredible interest means that once consumers have their cars, we’ll have gone from zero to nearly 10 percent of the roadster market in no time.

We know our new owners will want their vehicles to be dynamically sound, with superb road manners to match their good looks. Every GM vehicle launch is subject to many stringent quality tests – both at the plant and in the vehicle itself. Some of the rumors we’ve seen relate to these tests. The testing and slow “ramp-up” –- how quickly we go from building a handful of cars a day to full production -– ensures that we’re selling the highest quality vehicles. It’s no accident that last week J.D. Power reported that GM led the industry in manufacturing quality for the fourth straight year. Based on this track record, we believe that future Solstice owners want us to take this kind of care with their vehicles, too.

These extensive quality checks are why some have said they’ve noticed a few Solstices on the road. They weren’t seeing things –- we do have cars being driven by GM engineers across the country. We rigorously drive and test these early vehicles to confirm that they meet our quality expectations.

Will the first 1,000 cars really be the first 1,000? Absolutely. We said we would deliver the first 1,000 retail cars to these lucky few, and that’s the plan. These engineering vehicles will never make it to dealers. Some of these vehicles, after we've driven them hard, may be brought up to production standards and sold at auction, similar to other vehicle programs, but it would be well after the first 1,000 cars are delivered. This is the way vehicle programs work. We shake down the cars so ourcustomers don’t have to.

I know Pontiac marketing folks have plans to continue communicating with their new buyers throughout the summer and fall. And, if you’re one of the First 1,000, you’ve probably heard from them by now.

Keep your comments coming. The team likes to know what you’re thinking. Meanwhile, we’ll keep working to bring the best-looking and highest-quality roadster to market –- a car we’ll be proud to sell and our customers will be thrilled to own.

1 Comments:

At 3:46 AM, Anonymous Anonymous said...

I've put together a little page to help "buick lasabre"
people find good places for "buick lasabre"
related sites. If you get a chance check out "buick lasabre"
.
Keep the shiny side UP!. Ray in San Diego**KEYWOR

 

Post a Comment

<< Home