Monday, May 16, 2005

GM RANKS AMONG BEST IN QUALITY!

STRATEGIC VISION RELEASES QUALITY SURVEY RESULTS . . . General Motors Corp.
and Nissan Motor Co. and were the top performers in a new survey of vehicle
quality, with satisfied owners praising power and styling, Associated Press
reported today. Strategic Vision's tenth annual Total Quality Study, which
was released today, is based on a survey of more than 40,000 owners of new
2005 model year vehicles in the October-November 2004 time period. The
survey asked owners about their emotional response to vehicles, as well as
any problems they have experienced. Six GM vehicles got top ratings in the
survey's 20 vehicle categories, the highest number of any full-line
corporation. The Pontiac G6 was the top mid-size car, while the Buick
Rainier was the top mid-size sport utility vehicle and the GMC Sierra was
the top heavy-duty pickup. The Cadillac Escalade and the HUMMER H2 tied
with Land Rover's Range Rover in the luxury SUV category, while the
Chevrolet Corvette was tops among luxury specialty cars. Results like these
are welcome news for GM as it works to achieve industry leadership in all
three aspects of quality: initial quality, long-term quality and perceived
quality.

ABOUT THE G6 . . . "Initial buyers of the Pontiac G6 rated highest it
highest in the segment, above Camry and Accord," the study found. "The G6
did well in the areas of styling, power (all G6's in the sample were
6-cylinder models) and dealership. On the emotional side, G6 excels in
the esteem (fun and exciting) and freedom (power and individuality). In
many respects, G6 delivers to those target buyers who seek performance
and styling that makes them look good when driving. Psychographically
these folks differ from the typical Camry or Accord buyer."

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