Saturday, July 16, 2005

MILKA DUNO CONQUERS THE ADVERTISING AND RACING WORLDS!

Milka Duno, the Venezuelan racecar driver who has been making history on the racetrack, is now the subject of two major national advertising campaigns. She is featured in over one hundred billboards in 10 cities accross the nation including Miami, Houston, Chicago, Orlando and Atlanta. She is also the spokesperson for Pontiac's advertising campaing in the Hispanic market. She will be appearing dressed in black in magazine ads in publications such as Cosmopolitan, Latina, People en EspaƱol, Hispanic Business and Hispanic, among others.

Milka is the centerpiece in Pontiac's largest-ever Hispanic marketing campaign and is the first Latina to be featured in the advertising launch of the new Pontiac G6. Since September, Milka has been appearing in a four-page print ad and two new Spanish language television ads as part of the launch of Pontiac's all-new entry. The in-language, culturally relevant ads are part of Pontiac's largest Hispanic marketing campaign ever. As Pontiac's spokesperson for the Hispanic market, Milka has appeared in the Pontiac exhibit at various auto shows around the country to meet fans during public autograph sessions.


Here are a some interesting facts about Milka:

In the current 2005 season Milka has already scored her third Rolex Series overall win at the 6 Heures du Circuit Mont-Tremblant in Canada and is currently seventh in the Driver's Point Standings - out of a total of 129 male drivers.

Milka won both Rolex Series races in 2004 at the Homestead-Miami Speedway.

When Milka won the first race last year at Homestead-Miami Speedway she became the first woman in history to win a major sports car race in North America.

Milka is the first woman to race in the fastest class of the Rolex Series - the Daytona Prototype.

Milka finished the 2004 Rolex Series with 2 wins, one 2nd place finish, one 3rd place finish and she finished 5th in the Driver Point Standings - out of a total of 80 male drivers - and in her very first year racing in the top class Daytona Prototypes.

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