Tuesday, April 19, 2005

Solstice Early Order Program Status and Updated FAQ's

As of 5:00 PM EDT on April 16th, there were over 25,000 customer
registrations with unique ID numbers generated on-line at
www.pontiac.com/apprentice. Already, over 5,500 early orders have been
taken nationally including the first 1,000 Exclusive retail orders and over
4,500 waitlisted orders. To date, over 30,000 customers have participated
in the program based on total customer registrations generated and early
orders taken. These current results demonstrate an unprecedented demand for
the Solstice. The program period ends April 24th.

FAQs ~ Next Steps for Order Verification

Q: What are the next steps in the verification process?
A: Program Headquarters will conduct the following:

The auditing and verification team - which is a part of Program
Headquarters - will contact each participating dealer who has been
assigned one or more of the first 1,000 Exclusive retail orders.

Dealers should provide the auditors with the names, phone numbers and
unique ID numbers of each customer for whom the dealer has placed an
Exclusive order. The auditors will not require information for
waitlisted customers unless they become eligible at a later time.

Once the auditors have gathered this information, Program
Headquarters will begin verification and reconciliation of all order
information.

If there are any discrepancies with the information provided by a
dealer and the information contained in the customer database,
Program Headquarters may contact dealers for additional information.

This will complete the first and most important phase of the customer
order verification process.

Program Headquarters will then confirm all information directly with
the customers and make sure all information in the system is correct
and current.

The final step will be to consolidate all of the verified Exclusive
retail orders with the corresponding VOM order information that
dealers have submitted to the website. Dealers will be able to enter
the 6- character, alpha-numeric VOM order number from April 18
through April 25 at 6:00 PM PDT, if they have not already done so.

Once Program Headquarters has verified and approved customer
information for every Exclusive order, the final list of the first
1,000 retail orders will be submitted to GM Order Fulfillment to
schedule for production at a later date.

As demand has been overwhelming for the Solstice, dealers are
strongly encouraged to place early orders against their estimated
4-month allocation quantities or to place customers on their own
individual dealership?s waitlist.
FAQ?s ~ Dealer Website and System Questions

Q: How many customer registrations have been generated?
A: Original projections for on-line customer registrations following The
Apprentice debut were expected to be around 8,000. Demand was unprecedented
between the time The Apprentice aired and the time the dealer website went
live at 2:00 pm EDT on April 15. We had approximately 20,000 customer
registrations generated by that time, surpassing all best estimates.
Current registrations represent a 400% increase over projections.

Q: How much traffic was expected to the secured dealer website?
A: We experienced 200% -- 300% more initial demand on the system than
projected so the computers were backed logged with requests. Immediate
steps were taken by the technical team to safely re-allocate more resources
to allow adequate web flow to meet the heightened demand in the system.
Although we realize that this may have caused frustration on the part of
some users, the underlying cause was due to overwhelming volume of dealer
entries at 2:00 PM.

Q: Why did some dealers receive a ?Server Busy? or ?Server Application
Error??
A: The website was operating slower than anticipated in the first 20
minutes due to the high volume of dealer activity. Slowness in the system
application meant that some dealers experienced a ?busy? error message. As
it was first-come-first-serve, orders were placed by those dealers who
logged in or re-logged in and entered ID numbers in a timely manner.

Q: Were some dealers kicked out of the system during ordering?
A: It is possible that some dealers were timed out while waiting for the
system to respond, or that a page was frozen and required the dealer to
re-log in.

Q: What could have caused the system to be slow in responding or lock up?
A: The volume of dealer activity caused some dealers to experience slow
response times. Web pages can freeze or be locked up if a system is not
responding or is experiencing delays.

Q: Were any dealers disadvantaged due to the unprecedented volume?
A: No. The entire country went live on the system at the same time and
dealers everywhere were placing orders on a real-time basis. Slower than
expected response times were experienced by all dealers concurrently. Even
though the system experienced a heavy load during the initial start-up, the
order entry and confirmation process was fair and equitable to all users
based on the time of entry into the system. While we realize the response
time may have caused frustration on the part of some users, the system
assigned orders in real time on a first-come, first-served basis.

Q: How many dealers actually were able to place Exclusive orders?
A: There were 657 dealers nationally in 47 different states who placed at
least one of the first 1,000 retail orders.

Q: How long did it take for the first 1,000 Exclusive retail orders to be
placed?
A: The first 1,000 retail orders were successfully placed within 41
minutes of the initial start time of 2:00 PM Eastern Time.

Q: When can I enter the 6-character VOM order number into the dealer
website?
A: Starting Monday April 18 through Monday April 25, dealers can enter a
VOM order number for an eligible customer into the dealer website.
If dealers experience any difficulty, they should contact Program
Headquarters to make sure the VOM order number is entered correctly.

Q: What happens to a customer that received a Conditional Confirmation
page but was unable to print the confirmation?
A: The next step in the verification and auditing process for verifying
the first 1,000 Exclusive orders will be for Program Headquarters at
1-866-539-0256 to contact dealers to verify all customers with pending
orders.

Q: Can a dealer find out where a customer falls on the waitlist?
A: Program Headquarters cannot give out that information. Customers on the
waitlist who do become eligible will be contacted by Program Headquarters
in sequential order in the event of an order cancellation or if an order is
deemed ineligible.

Q: Is it possible that the chance to place an Exclusive order will be
re-opened?
A: To date, all 1,000 Exclusive retail orders have been assigned and are
subject to verification by Program Headquarters. The program will not be
re-opened for additional Exclusive orders. Orders will only be assigned to
waitlisted customers in sequential order upon an order cancellation or if
an order is deemed ineligible.

Q: If a dealer has customers on the waitlist, what should the dealer tell
them?
A: As there are no guarantees that a waitlisted customer will be contacted
to place an Exclusive retail order given the overwhelming response in the
first day of the promotion, dealers are strongly encouraged to place orders
against their estimated 4-month allocation quantities. Or, place the
customer on their individual dealership?s waitlist. Dealers should remind
customers that the Solstice is a low-volume production vehicle and is
currently experiencing unprecedented demand in the marketplace.

Q: When should eligible customers who have placed an Exclusive retail
order expect to take delivery?
A: Customers should expect to take delivery in the Fourth Quarter of 2005.

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