GM ANNOUNCES EMPLOYEE DISCOUNT FOR EVERYONE!

By K.C. Crain--Automotive News / May 31, 2005

DETROIT -- Now everyone will get the General Motors employee discount - at least for a month. According to dealers, GM will offer every customer the chance to get a vehicle at the employee discount rate, starting Wednesday, June 1.

The deal applies only to 2005 model year vehicles. GM has been pushing a variety of discount programs to its employees and suppliers, and allowing them to extend the discount to a limited number of family and friends. The new program greatly expands the scope of the discount, particularly to areas of the country where GM does not have a large presence.

The incentive means customers will be able to get a vehicle at a predetermined percentage below the dealership invoice price. Some dealers say the discount can amount to 4 percent off the invoice price. The program will cover almost every GM vehicle. The Chevrolet Corvette is excluded. According to GM, the employee discount is not a fixed amount, and the percentage varies per vehicle.