IN 2006 ALL GM VEHICLES WILL HAVE GM BADGE!

From Automotive News---April 12, 2005

DETROIT -- General Motors is putting its corporate logo on the exterior of nearly all the cars and trucks it sells in North America. The change begins this week with Pontiac G6 cars leaving the factory, a GM spokeswoman said, and will be added to other vehicles when they are redesigned or when time permits tooling changes.

GM says the move is an effort to get consumers to draw a stronger connection between the automaker and its brands. "Seeing that GM badge on vehicles evokes our heritage of leadership," said Mark LaNeve, group vice president for vehicle sales, service and marketing for GNorth America.

The effort begins with Pontiac G6 cars that are leaving the factory this week, a GM spokeswoman said. Many 2006 models will have a silver GM badge placed on both sides of the vehicle, somewhere between the front and rear wheels and below the beltline. On cars, the badge measures about 1-inch square. On trucks and SUVs, beginning with the redesigned full-sized SUVs to be introduced early next year, the badge measures about 1.2 inches square.