2006 Buick Warranty Extension 4/50,000!

J.D. Power and Associates has ranked Buick among the industry’s best in both

Initial Quality and, most recently, Vehicle Dependability. Buick is serious

about quality, and we will stand behind our quality rankings. Today I’m

pleased to announce that all 2006 Buicks will be covered by a comprehensive

four-year/50,000-mile Bumper-to-Bumper warranty.



The extension of our Bumper-to-Bumper warranty lines us up with other premium

brands like Lexus, Acura, and Jaguar. It is aimed at maintaining high

customer satisfaction levels and is convincing evidence to our current and

potential customers that we stand behind our quality. It is another step in

our effort to close the gap between Buick’s actual quality and perceived

quality by telling Buick’s “true” quality story.



You will begin to see this change reflected on window stickers on all new 2006

Buicks, in our product catalogs, and in other consumer communications in the

coming months. This premium warranty, along with the commensurate lengthening

of Roadside Assistance and Courtesy Vehicle Transportation, gives you better

tools to merchandize our products. Historically, Buick has been known for

taking care of our customers and your CSI scores have reflected that fact.

Here is yet another premium way in which to express that customer care.



The J.D. Power awards for our vehicles and the plants that build them are

tangible proof of Buick’s quality. The new four-year/50,000-mile

Bumper-to-Bumper warranty takes another step toward a more premium Buick

experience.